There aren’t many jobs in the world that let you do what you want and still make a decent living, which is why blogging is becoming more and more popular. However, it isn’t always as easy as it sounds and choosing the right place to start out is integral to your future success.
While blogging may sound like a super easy way to make money, that isn’t the reality for the majority that try it out. “How come?” I hear you ask. Quite simply because people don’t treat it like a job!
As with anything in life, you get out what you put in, and if you think writing a few quick articles will make you rich overnight then think again. You need to devote time and effort, not only to creating A-star content that people will want to read again and again but also into managing how you monetise your site too. So, where should you start out? The answer is simple, research.
There are a lot of people out there who try to start writing a blog without ever actually having read one. They see ‘How I made bazillions over breakfast’ and think “I could do that!!!” before BAM! Reality comes along and hits them in the face. The truth is, a lot of the claims that are made about overnight success are, by and large, just claims with zero substance. In fact, most bloggers like that make a living off of trying to sell you the dream, and it really is just a dream. However…dreams sell! Which is why so many people market them, allowing the vicious to cycle continue.
So how do you get away from this spinning whirlpool of wishful thinking? Well, one option is to join them, but the better option is to be honest! How many times have you looked online to find an answer to a question, only to be met with vague advice that leads purely to a sales pitch? How frustrated have you been to read an article only to find it goes nowhere at all? It’s annoying, right? And other people think so too. So why not give people what they actually want? When it comes to making money online, that is the first big secret that people keep promising but never reveal. The second is learning how to get more people to buy products by letting them know that they want and need them. Lots of people have no idea that they want an avocado slicer or a remote control dinosaur, so you have to tell them.
The third secret is, if you’re getting into blogging for the sake of making big bucks then you will fail 99.999% of the time. Why? Because the majority people are smarter than you think and they can see right through dishonest sales pitches. People go to the internet for answers, and that’s what you should give them. Because of this, it’s important to ensure you can give them the answers they are looking for.
People know when someone has a genuine interest and knowledge in what they do for a living, and it’s something which is very difficult to fake. Therefore, you need to find out what you are knowledgeable about and enjoy doing and start focussing on that. Remember the famous line: ‘Do what you love, and you’ll never work another day in your life.’ It’s true, sort of! You’ll still have to put a lot of effort into making content, and there’ll be times when things don’t go to plan, but that’s life! It’s not always easy but, if you find a niche you like then, it will be much, much easier.
The next step is making money from your blog! Now, this is where you’ll get people telling you how easy it is, which it actually kind of is, although you won’t see bazillions straight away. Instead, be prepared to start jumping for joy when your balance goes from $0.00 to $1. CHA-CHING!!! Trust me, this will be a momentous occasion; not because you’re on easy street but because it’s the first hurdle, and getting over it is awesome. But how did you get over it?
If you’ve chosen your niche and you’ve got a little bit of content on your site, then you can start reviewing products related to your passion. The money comes from then providing affiliate links to buy the things you review. If you’re not sure how to get an affiliate link, then contact the company that makes the product. Doing this not only lets you get hold of the link but it also puts you on the company’s radar, which can be really useful later on, especially if you boost their sales.
Once you have your affiliate link, you can use it on your blog, and every time someone takes your advice and buys the product using your affiliate link, you’ll get a commission. It’s worth checking out what the commission is before you promote a product, but usually, it’s between 10%-50%.
When it comes to doing promotions on your blog, don’t upsell something that you don’t think was any good; otherwise, people won’t trust your advice. You can give something a negative review and highlight an alternative while having affiliate links for both. Remember, your reasons for disliking something might be another person’s reason for liking it, so just be honest!
Once you start investing more time in your blog and generating more content, you’ll find that it will grow organically to a certain extent. However, it never hurts to advertise. The easiest way to do this is by linking your blog to social media so that every time you post something, your social media profiles update too. Post regular content and follow people and influencers in your niche area and you’ll start to see your traffic flow increase. In a nutshell, that’s all there is to it. You’ll hit some bumps along the way, but if you follow this guide, then in a few months time, you could have a nice little side job that brings in a comfortable income. Just don’t expect instant success.
If you want to learn more about blogging you may want to visit the TES Affiliate Conference from 14-17 September in Prague. A host of bloggers always attends and it is a wonderful chance to meet a very wide variety of attendees from bloggers, affiliates, publishers, advertisers, etc.