Backlinks serve as a backbone for any website. They have acted as integral parts of online marketing for a long time now. They help to improve the traffic, ranking, and credibility of your website.

Although the effectiveness of high-quality backlinks on your site has not changed, the methods used to get them has changed a lot. Every year Google algorithm gives us a new ranking factor.

For example,

In 2014- Https became a major ranking factor
In 2015- Mobile optimized websites were a game-changer
In 2016- High-Quality content creation comes into effect
In 2019- Mobile page speed and backlinks became the prominent factor to rank on Google

Successful digital marketers integrate backlink strategies into their overall marketing strategy and connect to websites that are not only of high authority but also relevant to their website.

Unlike previous practices, it’s no longer effective to use directory submissions or thousands of ads to the classified websites for the sake of links. You need to have very high-quality content with valuable information to reclaim your link. In this, Brian Dean’s Skyscraper techniques work like wonder.

The Skyscraper Technique is a link building technique where you write a better version of existing popular content and replicate the backlinks.

Here’s how it works practically:

  • Find a relevant piece of content which has a lot of backlinks
  • Write a better version including text, videos, and infographics.
  • Ask those linking to the original article to link to your better version of the content instead.

Basically, this tactic works on the natural human tendency to be attracted to the best.

Here are four best strategies for getting backlinks for a brand new website in 2020

1. Broken Link Building Method

Quality backlinks are hard to get, so we need to use smart ways to earn quality backlinks from high authority websites. The first method I personally use is broken link building because it works ideally to create one-way backlinks. In this technique, we contact webmasters or website owners and report to the broken links on their website. At the same time, we recommend that they replace the broken link with our website piece. Since we are doing the webmaster a favor by reporting to their broken links, the possibility of getting a link back to the site is very high.

To use the broken links method, first, you need to research popular articles on your niche or find relevant sites that contain resource pages. You can find them with these Google searches easily:

  • your keyword + links
  • your keywords + resources
  • keywords inurl: links

For example, HubSpot is a developer and marketer of software products for inbound marketing and sales. So the search will be like “software products + links”. After landing on a specific page, you need to download a Google Chrome extension called “Check My Links”. Using this plugin you can easily discover broken links or 404 errors on any particular page.

Now, it’s time to go back and reach out to the webmasters. You can use a simple pitch that worked well for Brian Dean.

Step 1: Find a site you want a link from:

Step 2: Pitch Them:

Hi, [site owner name]

I was searching for some information on SEO when I came across your awesome SEO checklist.

Great Stuff!

I especially liked that you recommended starting keyword research off with buyer personas. So many people start with a keyword research tool before they even know what their customer searches for.

However, I did come across a few links that didn’t seem to be working. Want me to forward you the shortlist I jotted down?

Your First name

After getting a reply,

As I said, the post is awesome as-is. I wouldn’t change except maybe update the screenshots and a link that wasn’t working for me (link)

And it would be awesome if you’d consider mentioning my SEO tools guide in your post:
Link to our post

(It might make a nice addition to the “their article topic” section of your post.)

When you reach out to webmasters, be polite and introduce yourself first. Tell them that the link associated with the resources is no longer available. Always indicate the exact location of the broken links so that they can be found easily. Suggest to them the best alternatives from your website to replace those links. Try to be helpful. Do not be greedy to get a backlink.

2. Getting Backlinks With Infographics

Infographics are one of the most successful ways to get tons of traffic to your site and relevant backlinks. They are super interesting because they are easy to understand and share. Everyone loves visual data; therefore, there is a high demand for infographics.

Considering that, Hubspot produced lots of infographics that have brought them with a ton of backlinks. They have an in-house designer who designs the infographics, but if you don’t have your own designer you can hire one through Upwork or Fiverr.

The hardest part of the infographic creation is to think about a topic that goes well with the infographics, and then make the copy and graphics that you want to include in them. You must carefully choose your data. Each must have a unique and interesting story for your audience. To get the best out of it, you can follow the latest trends and see what people are looking for. Then create your infographic with statistical data.

To get started building your own infographics, check out these 15 free infographic templates from Hubspot.

To get started,

First, you need to research and collect data for the content. Second, you must find someone who makes your content visible. An ace designer will take a lot of weight off your shoulders. Just talk about a topic, create the content, and let the designer start their spell.

Lastly, do not forget to include an embedded code on the bottom of your infographics. That way people from other websites can easily upload your infographic and place it on their website.

Infographics are useful in multiple ways. Even if you don’t get the backlinks, you get some visibility of your brand on the web if you put your logo in the infographics.

Next time, we’ll explore the three other ways to get quality backlinks from websites to improve your site’s visibility to search engines.


In part one of our series, we looked at two different strategies for obtaining more backlinks to your website and its content. This week, we’re going to look at three new strategies that can help improve backlinks, the quality of backlinks, and the quality of traffic your site receives from them.

3. Guest Blogging

This is one of my personal favorites to earn backlinks and exposure. Guest blogging can be free or paid. If you have not written for other blogs yet, I would recommend hiring a ghostwriter. A quality article with at least 2,000 words would cost you between $ 100 and $ 500.

When you publish articles on other popular sites, you will get your content in front of millions of new readers. Sometimes it’s not just about getting backlinks; it’s about strengthening your online presence or the number of social media followers you have.

Guest posting on authority websites helps you build relationships and expand your audience base. You can find numerous websites that accept guest posts using Google search queries below:

  • your keyword + inurl:write-for-us
  • your keyword + guest-post
  • your keyword + become a contributor
  • your keyword + inurl:guest-post-guidelines
  • your keyword + submit an article
  • your keyword + write for us
  • your keyword + contribute to the site
  • your keyword + become an author
  • your keyword + now accepting guest posts

While writing any guest post articles, do not put dozens of links back to your website. Stay reasonable with 1 to 3 links for 2,000 words and make sure the blog owner agrees. If not, you may want to publish your content to another place. I think it’s a fair compensation if you give them high-quality content in exchange for links.

While writing a bio for websites, make sure you use it wisely. Keep it clear and to the point. Tell the readers who you are, what you do, and what value you bring to their audience. Lastly, a link back to your site.

4. Promote Your Content

High-quality content will not get you backlinks if you don’t know how to promote it properly. To promote your quality content, you need to get out of the way and start outreaching to the experts for the roundup posts.

One of the best approaches for doing this is by contacting bloggers or websites that offer weekly or monthly roundup posts. Again, you can use Google search queries like “keyword + roundup posts”. Make sure you only filter the results for the last week or the last month.

Then contact the webmasters and give them a short introduction to their website. Send a link to one of your best articles with your customized message. If they find your resource useful, they will link it to their next roundup posts. These bloggers are always on the lookout for quality content and want to hear from you.

You can use a simple pitch to reach out to the bloggers below:

Step 1: Search For Quality Link Roundups On Google

Keyword + Link Roundup
Keyword + Roundup
Keyword + Best of
Keyword + This Week

Step 2: Pitch Them

Hi, [site owner name]
I just stumbled on your {roundup name} this afternoon. Good Stuff!

I am just reaching out because I recently published a {content description} that might be a good fit. {your Url}

Either Way, keep up the awesome work 🙂

Your First Name

Like other methods mentioned above, be careful not to ruin your relationship with a webmaster by requesting a link directly.


Earning backlinks can be quite challenging and backlinks campaigns like any other digital campaigns need to be well planned and effectively implemented. Look out for the methods above and develop a plan that fits your business, industry and your program. Thank you for reading this article and let me know if you have any in the comments section below.

Author Bio,

Jitendra Vaswani

Jitendra Vaswani is a Digital Marketing Practitioner & international keynote speaker currently living a digital nomad lifestyle. He is the founder of kickass Internet Marketing blog where he interviewed marketing legends like Neil Patel & Rand Fishkin. During his more than 6+yrs long expertise in Digital Marketing, Jitendra has been a marketing consultant, trainer, speaker and author of “Inside A Hustler’s Brain: In Pursuit of Financial Freedom” which has sold over 20,000 copies, worldwide. He has trained 3000+ digital marketing professionals till date and has been conducting Digital marketing workshops across the globe from 5+ yrs. His ultimate goal is to help people build businesses through digitization make them realize that dreams do come true if you stay driven.

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