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advertising

Facebook Advertising: Expert Mode

The European Summit provides an excellent opportunity to meet new contacts and followup on those leads you met at previous events. In the online world, having the ability to connect and network with leads on social media the same way… Continue Reading →

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Tactics to Mitigate Ad Fraud – A Holy Grail for Advertisers and Ad Networks

Many Businesses dream to grow at the rate Ad Fraud is growing each year – it’s a multi-billion-dollar-market. The Industry thought leaders have predicted Ad Fraud to account for 44% of total global Ad expenditure, reaching a whopping $225 Billion… Continue Reading →

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How to Turn the Traffic from Google Shopping Ads into Sales

Heraldbee App has been created to help retailers with advertising via Google Shopping Ads. Every day we are doing our best to improve the app and in consequence, to make better, more effective ads. Our goal is to drive traffic… Continue Reading →

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Using VAST to show ExoClick ads

What is VAST? Serving ads into video players is different to serving ads into other parts of a website, this is why VAST was created for the ad industry. VAST stands for Video Ad Serving Template and it provides a… Continue Reading →

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5G and the future of online advertising

4G was was launched back in 2010 and with it came app stores, video streaming, programmatic auctions and augmented reality, virtual reality and artificial intelligence became a fledgling possibility. Now 5G looms on the horizon and carriers are readying their… Continue Reading →

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2018 is the year of user experience…

With the new restrictions from Google kicking in, it is clear that user experience will be the key to success in 2018. Google rewards publisher sites that provide value to users. Delivering high quality content and compliant ad formats ensures… Continue Reading →

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