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Affiliate marketing is expected to experience a compound annual growth rate of 10%, making it a $6.8 billion industry by 2020, according to a study Rakuten Affiliate Network commissioned to Forrester Consulting. Affiliate marketing or performance-based marketing continues to be… Continue Reading →
This article is about how to connect consumers with brands using emotional marketing. Research shows that emotional responses to ads, not the information in the advertisements, have greater influences on whether people buy or not. Emotions push people toward action…. Continue Reading →
